Glazed 'N Confused, originally known as Sheridan Donuts, is a boutique donut and breakfast eatery where I had the pleasure of spearheading a rebranding initiative. Tasked with crafting a new brand identity and merchandise, I aimed to encapsulate the essence of fun and culinary delight that the eatery stands for. The new branding has successfully positioned Glazed 'N Confused as the go-to spot for a delightful breakfast experience, merging playfulness with the irresistible allure of their gourmet donuts and breakfast offerings while rejuvenating the brand.
Visual Identity
Apparel Design
Naming
Sam Vogel
Only Co.